How Influencers Are Launching Their Own Brands

Influencers, whether they’re content or business creators, continue to surprise us. Brand creation has become increasingly common in the influencer world and seems to be a new trend. With the potential to gain significant attention and trust from customers worldwide, launching a personal fashion or cosmetics brand is attractive. Let’s explore some reasons why I think influencers are pushed to become genuine entrepreneurs and how they launch their own branded products.

At VitaLaunch, we assist influencers in launching their own supplement brands. In recent years, I’ve observed a significant increase in influencer marketing, merchandising, and branding activities. I believe content creators are choosing to embrace entrepreneurship for three reasons.

Three Reasons Why Influencers Should Launch Their Own Brands

1. Showcasing Their Creativity

You know, a lot of influencers get the chance to team up with brands throughout their careers. But as ambassadors, they have to switch up their style to match the brand’s vibe and their partner’s business story. They don’t always get to be totally themselves, you know? But having their own business gives influencers the chance to really flex their marketing, content creation, and self-promotion muscles they’ve been building up during their social media career. With their own brands, they can really let their true colors show – their values, passions, and beliefs, you know? They can kick off a project that’s 100% them. No compromise.

2. Connecting More Deeply With Their Community

Launching a brand allows influencers to engage with their communities in a novel way, fostering stronger loyalty and trust. This is especially true if they involve their community early in the project.

For the consumer, purchasing a fashion or beauty brand from a favorite influencer or celebrity can be a special experience. Ownership of such items can lead followers to feel more connected with and identified with the influencers they admire.

3. Creating A More Secure Financial Future

Influencers absolutely have the power to create an offline brand that serves as a robust safeguard for their financial future. Developing a business is not just an option, but a strategic move to secure financial stability in a sector that is still in its infancy and full of uncertainties. It’s well-known that social-media-based careers can be fleeting. Therefore, launching an online or offline brand is not just a possibility, but a smart strategy for generating an additional income stream. With a clear focus on introducing unique products to the market, influencers can leverage multiple roles to establish increased stability and generate substantial revenue.

How Are Influencers Launching Their Own Brands?

Let’s explore the different ways you can introduce a new brand in a novel product category. For instance, social celebs have a few options. They can collaborate with manufacturers who are already established in their space, lend their name and image rights, or roll up their sleeves and get the job done themselves with the help of third-party manufacturing suppliers. Now, let’s take a close look at real-life examples of how our social stars are launching and nurturing their brands.

You’re probably familiar with Chris Bumstead, the renowned bodybuilder whose classic physique has earned him multiple Mr. Olympia titles. But did you know he’s also ventured into the world of fitness supplements with his own brand?

Cbums is more than just a supplement line; it’s an embodiment of Bumstead’s dedication to fitness and his desire to share his expertise with his fans. Just as L’OFFICIEL describes Kylie Jenner’s beauty brand as a natural extension of her personal brand, Cbums reflects Bumstead’s commitment to excellence in bodybuilding.

Having previously worked with top manufacturers in the industry, Bumstead ensures that each product in the Cbums lineup meets his rigorous standards. And while he’s taken on investors to help expand his brand’s reach, Bumstead remains the driving force behind Cbums, continuing to serve as its face and ambassador.

With Cbums, Chris Bumstead isn’t just selling supplements; he’s sharing his passion for fitness and helping others achieve their goals. So whether you’re a seasoned bodybuilder or just starting your fitness journey, you can trust Cbums to support you every step of the way.

Not all influencers or celebrities are prepared to assume the risk of entrepreneurship. Some prefer to partner with established consumer brands on co-branding or limited-edition collaborations. This marketing strategy can be highly effective for both sales and brand awareness.

Social influencers looking to expand their businesses need to carefully weigh their desire to control their new brand against their readiness to take on financial risks.

Summary And Conclusions

Influencer marketing is steadily becoming the norm. This shift provides high-profile content creators and social celebrities with unique opportunities to diversify their ventures. Consumer goods manufacturers could seize significant benefits by collaborating with these social influencers to co-create a brand or initiate an exclusive new brand. The potential benefits, such as leveraging the influencer’s vast social outreach, are immense. As such, I am confident that an increasing number of companies will actively pursue these co-branding possibilities.